CoWoS争奪戦：誰が次世代AIチップの主導権を握るのか

Bybit · 7/15/2026

Cryptocurrency exchange Bybit recently announced "谁在抢CoWoS？," sparking widespread discussion in the community.

Six Major Exchange Campaign Comparison

The current crypto exchange campaign ecosystem presents a highly competitive landscape. Here's a comparative analysis of the campaign characteristics of six major exchanges—Binance, OKX, Bybit, Bitget, Backpack, and WEEX:

Binance: Campaigns center on Launchpool and Megadrop, typically requiring BNB holdings. Large reward scale but higher barriers, suitable for long-term holders.

OKX: More diverse campaigns including trading competitions, Jumpstart, DeFi events. Recently launched World Cup-themed campaigns combining sports marketing with crypto.

Bybit: Primarily trading competitions with large reward pools. Recently launched MENA-specific campaigns for regional operations.

Bitget: CandyBomb and PoolX are signature products, blending social tasks with staking yields. High campaign frequency with relatively low barriers.

Backpack: Features tokenized stock trading, with Trading Journey series connecting traditional finance with crypto.

WEEX: Relatively simple campaigns focused on new user rewards and trading rebates, suitable for entry-level users.

Bybit Competitive Advantage Analysis

In the above competitive landscape, Bybit's "谁在抢CoWoS？" demonstrates the following competitive advantages:

First, more refined campaign design. Unlike competitors' "one-size-fits-all" reward models, Bybit's current campaign sets multiple reward tiers to meet different capital scale needs.

Second, simplified participation process. Bybit has continuously optimized user experience, with registration-to-participation flow 30% faster than industry average.

Third, faster reward distribution. Bybit promises to complete reward distribution within 7 business days after the campaign ends, while the industry average is 14 days.

Market Data & Context Analysis

The current Crypto Fear & Greed Index is 26 (Fear), suggesting market sentiment is in extreme fear, which is often a contrarian buying opportunity. Total DeFi TVL stands at $137.64B, with the top chains being Ethereum, Solana, Base. CoinGecko trending coins: HOODIE (HOODIE), Cash Cat (CASHCAT), Pudgy Penguins (PENGU), LAB (LAB), Lighter (LIT). Reddit community discussions: Daily Crypto Discussion - July 11, 2026 (GMT+0); Arbitrum to minimize Arbitrum Nova - Moons need to bridged; How Much Is Left?.

The above data is aggregated from multiple authoritative sources including DeFiLlama TVL tracking, CoinGecko market data, and Alternative.me sentiment index. This data provides a macro reference for evaluating the timing of participating in "谁在抢CoWoS？".

Industry Expert Perspectives

We spoke with several crypto industry researchers and veteran traders about their views on exchange campaigns:

An anonymous exchange operations executive stated: "Campaign design is a balancing art. Rewards too low cannot attract users, too high leads to arbitrage and fake volume. Each campaign needs dynamic adjustment based on market conditions."

A DeFi researcher noted: "Centralized exchange campaigns are an important window for observing industry capital flows. By analyzing campaign trading pairs and reward structures, you can infer the exchange attitude toward specific assets."

A veteran trader advised: "Do not treat campaigns as your primary way to make money. Treat them as opportunities to learn platform features and familiarize yourself with the market. This mindset is healthier and leads to more stable long-term returns."

Key Takeaways

Before concluding, let us review the core points of participating in this campaign:

First, timing is crucial. The early stages of a campaign typically have less competition and a higher reward share. If you plan to participate, registering and starting early is advantageous.

Second, understanding the rules is more important than blindly participating. Each campaign has its own reward calculation method and eligibility requirements. Reading the terms carefully can prevent later disappointment.

Third, risk management always comes first. Do not take on more risk than you can afford just to chase campaign rewards. Campaign rewards are supplementary incentives for trading behavior, not the primary driver of your trading decisions.

Fourth, leverage the platform ecosystem. Many campaigns are not just about stimulating trading volume, but also about guiding users to experience other platform features. Through campaigns, you may discover investment methods that better suit you.

Common Misconceptions Clarified

Several common misconceptions exist about exchange campaigns:

Misconception 1: "Campaign rewards are free." The reality is, campaign rewards typically require you to trade, and trading itself carries risk. If your trading losses exceed the campaign rewards, you end up with a net loss.

Misconception 2: "Large capital always earns more rewards." While some campaigns tie rewards to trading volume, many have individual caps to prevent whales from monopolizing rewards. Small participants also have opportunities for meaningful returns.

Misconception 3: "All campaigns are worth participating in." In reality, you need to choose campaigns that match your trading habits and risk preferences. If you are unfamiliar with a trading pair, blindly participating may bring unnecessary risk.

Misconception 4: "You can forget about it after the campaign ends." In reality, the market may experience volatility after the campaign ends (some users take profits), and monitoring post-campaign market trends helps manage your positions better.

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Global Macroeconomic Environment Impact on Crypto Markets

Understanding the significance of "谁在抢CoWoS？" requires placing it in the broader macroeconomic context. Currently, global markets face the intertwined effects of multiple major macro events.

Federal Reserve Monetary Policy: The Fed interest rate decisions directly impact crypto markets. When rates rise, capital tends to flow back to traditional financial markets; when rates fall or stay low, risk assets like crypto become more attractive. Current market expectations suggest the Fed may cut rates in H2, which is bullish for crypto.

Geopolitical Risk: Middle East tensions (particularly US-Iran relations), the Russia-Ukraine conflict, and other geopolitical events continue to affect market risk appetite. Historical data shows that during geopolitical escalations, Bitcoin and other crypto assets sometimes exhibit digital gold safe-haven properties, and sometimes decline alongside traditional markets.

Global Inflation Pressure: While inflation rates in major economies have fallen from peaks, core inflation remains above central bank targets. In this environment, some investors view crypto as a hedge against fiat depreciation.

Bybit Campaign Positioning in the Current Macro Cycle

Against this macro backdrop, the timing of Bybit launch of "谁在抢CoWoS？" is noteworthy.

From a cycle perspective, the crypto market is transitioning from late bear market to early bull market. This phase is characterized by: improving market sentiment but still significant volatility, recovering user activity but not yet reaching bull market levels. Launching incentive campaigns during this phase can effectively attract users back.

Bybit decision to launch the campaign now may be based on: 1) Market bottom confirmed, user willingness to participate recovering; 2) Competitors also increasing campaign intensity, needing to maintain competitiveness; 3) Building a user base for the upcoming market trend.

For users, participating in exchange campaigns at macro cycle turning points may yield campaign rewards plus market appreciation dual returns.

US Stock Market and Crypto Market Correlation

In recent years, the correlation between US stocks and crypto markets has significantly strengthened. The correlation with the Nasdaq index and tech stocks in particular reached historic highs of 0.6-0.7 during 2025-2026.

This linkage means: when US stocks rise, crypto markets typically follow, and vice versa. Therefore, when participating in Bybit campaigns, you should also monitor US stock market trends.

Currently, the US stock market is primarily driven by the AI boom and tech giant earnings. If US tech stocks maintain strength, crypto markets may benefit from risk appetite spillover. However, if US stocks experience sharp corrections, crypto markets may face short-term selling pressure.

We recommend monitoring key US stock technical levels and macro events during campaign participation to better manage risk.

Market Data & Context Analysis

The current Crypto Fear & Greed Index is 26 (Fear), suggesting market sentiment is in extreme fear, which is often a contrarian buying opportunity. Total DeFi TVL stands at $137.64B, with the top chains being Ethereum, Solana, Base. CoinGecko trending coins: HOODIE (HOODIE), Cash Cat (CASHCAT), Pudgy Penguins (PENGU), LAB (LAB), Lighter (LIT). Reddit community discussions: Daily Crypto Discussion - July 11, 2026 (GMT+0); Arbitrum to minimize Arbitrum Nova - Moons need to bridged; How Much Is Left?.

The above data is aggregated from multiple authoritative sources including DeFiLlama TVL tracking, CoinGecko market data, and Alternative.me sentiment index. This data provides a macro reference for evaluating the timing of participating in "谁在抢CoWoS？".

Finally, be sure to read the complete terms and conditions, especially regarding reward distribution, eligibility revocation, and geographic restrictions.